Amorti (“we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information when you visit our website, join our waitlist, book a demo, or otherwise interact with us.
1) Information We Collect
- Contact data: name, company, email, phone (when you submit forms or book demos).
- Usage data: pages viewed, device/browser info, approximate location, referrer/UTMs (e.g., via Google Analytics 4).
- Communications: messages and preferences when you contact us.
2) How We Use Information
- Provide and improve the site and our services.
- Respond to inquiries, schedule demos, manage the waitlist, and send updates.
- Analyze usage and performance, including attribution of campaigns.
- Comply with legal obligations and enforce our terms.
3) Legal Bases (GDPR)
Where applicable, we rely on: (i) consent (e.g., marketing emails), (ii) contract (to provide requested services), (iii) legitimate interests (e.g., site analytics, product improvement), and (iv) legal obligations.
4) Sharing of Information
We may share information with service providers who help us operate our website and business (e.g., analytics, demo scheduling, email sign-ups). We require them to protect your information and use it only for our purposes. We may also share information if required by law, in connection with a business transaction, or with your consent.
5) Cookies & Analytics
We use cookies and similar technologies for functionality and analytics (e.g., Google Analytics 4). You can control cookies via your browser settings. For GA4, Google may process data as an independent controller; review Google’s policies for details. If you are subject to GDPR or similar laws, we may ask for your consent where required.
6) International Transfers
Your information may be processed in jurisdictions with different data protection laws. Where required, we implement appropriate safeguards (e.g., contractual clauses).
7) Data Retention
We retain personal information only as long as necessary for the purposes described above, to comply with legal obligations, or to resolve disputes.
8) Security
We employ reasonable technical and organizational measures to protect information. However, no method of transmission or storage is completely secure.
9) Your Rights
- GDPR (EEA/UK): right of access, rectification, erasure, restriction, portability, and objection; right to withdraw consent.
- CCPA/CPRA (California): right to know, correct, delete, and opt-out of certain disclosures; no discrimination for exercising rights.
- PIPEDA (Canada): right to access and challenge the accuracy of personal information; contact us to exercise rights.
To exercise rights, contact us using the details below. We may verify your identity before responding.
10) Children’s Privacy
Our site is not directed to children under 16. We do not knowingly collect personal information from children.
11) Changes to this Policy
We may update this Policy from time to time. Changes are effective when posted with the “Last updated” date above.
12) Contact Us
If you have questions or requests, contact: privacy@amorti.com.